A PR or promotional photo needs to tell a story and show the product/service at it's best. It also needs to connect with the audience and create a lifestyle desire.
Although it helps to have an idea of what you want to achieve from promotional photography, be open to ideas from an experienced photographer.
Some business owners cannot think creatively or visually. That's where our experience, creativity and vision comes in to make it happen!
When you have been doing Press & PR photography for this long (20 yrs), you get to know what works! We are not just there to mindlessly click or film, we lead the process. We are the image makers after all! From concept to publish and beyond!
Never underestimate the power of branding!
www.tracyhowl.com
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