Friday 25 June 2010

To Assist or Not To Assist

This is a question I hear all the time. Should I become an assistant or should I go straight out there as a photographer? I truly believe every photographer should assist another photographer at some point in their career. We are all learning, with every job, so why not learn how someone else does it. You may pick up some invaluable pointers!

Some people think they won't be taken seriously as a photographer if they spend all their time helping someone else further their career and reputation. The fact is, if you are assisting someone, it's because they have got to a certain point in their career which warrants the use of a 2nd person and wouldn't you want to be in that position yourself sometime soon? So you see it makes a lot of sense!

Of course you have pressures, you cannot stuff up, but it's not your head on the line if you do. You are assisting, you are not in charge! You need to develop confidence as a photographer to deliver briefs. It takes time to understand what clients want and expect and every one is different.

While assisting you may feel like a general dogsbody, carrying kit, usually lots of it, running around with props, setting up and testing lights, loading backs, chasing models and make up artists to get a move on, racing to Metro and waiting for proofs. It can be hard, but someone has to do it! Get over the victim mentality, it's a job in photography and lots of people would give their right arm for it!

Ok so it's busy, you're always on the go... USE THE OPPORTUNITY to take everything in. What kit does the photographer use, what flash set-up does he/she use? You have the advantage of seeing everything from concept to completion and you can use this knowledge in your own work.

When you assist, you are working with someone else's creativity, it doesn't have to stop your own! Some photographers I know let their assistants use their studio and equipment for their own projects. Don't you think this is a good idea? It saves on hire fees and you can always bounce your ideas around with someone who has more experience and may be able to help YOU!

Lots of photographers rush 'out there' and then fall flat on their face! You need to learn business acumen as well as how to take photos, so why not learn from a professional so you know what you're doing when it's your turn!

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